Skin Matters

Men's Corner: Why There's No Shame In Skin Whitening

Those mestizo guys and fair-skinned chinitos may be onto something.

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Face it: "Tall, fair, and handsome" have always been the key features of Pinoy heartthrobs. Just look at the hottest Filipino actors: a lot of them are either mestizo or chinito or a mix of both. The male Korean and Taiwanese stars Filipinas go gaga over all have illuminated complexions.

But even if you couldn't care less about these light-skinned male celebs, having brighter, energized skin can still benefit you-especially if you don't want to haggard in front of a big client or a hot date.
 

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The Easy Solution
More and more skincare companies now address a man's need for clearer, fairer skin simply because it's a major confidence booster.

Start with the basics by ditching your soap and using a whitening facial foam with energizing properties to clean and refresh dull, tired-looking skin more effectively. Read the label and look for ingredients like coffee bean extracts and cooling menthol (this winning combo instantly brightens skin while undoing the effects of pollution or the all-nighter you just pulled).

And remember, the key to getting whiter, clearer skin doesn't stop at just buying the right facial foam. You need to wash your face at least twice a day-once in the morning and at night-to remove oil and dirt and score fresher, fairer-looking skin that will impress both your lady and your boss. After that, you can take it to the next level by using a brightening gel moisturizer with white boost to energize your skin and give it a refreshed, healthy-looking glow.

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PDS is the only specialty society in Dermatology recognized by the Philippine Medical Association (PMA) and the Philippine College of Physicians (PCP). PDS is not an endorser of any product found in the site.



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